El pollo loco foster ze10/28/2023 ![]() From 1998 to 2003, he served in various financial capacities with increasing responsibility which led to him becoming Chief Financial Officer at Rubio’s Restaurants, Inc. Fils served as Chief Financial Officer of Mimi’s Café from 2005 to 2008, after joining the company as Vice President of Finance in 2003. He also played a key role in transitioning the Company’s business model to be more franchise driven. During his tenure, he was a key member of the Executive Team that grew Habit restaurants from 20 locations to over 300 locations. He joined The Habit Restaurants, LLC in August 2008 as Chief Financial Officer and Secretary, where he helped lead the Company’s successful IPO in 2014, and actively participated in the sale of Habit to YUM! Brands in 2020. Fils joins El Pollo Loco from The Habit Burger Grill, a division of YUM! Brands. Combined with his deep knowledge of and passion for the restaurant industry, I believe Ira is the perfect complement to our management team and I look forward to his contributions as we execute our strategic priorities and endeavor to accelerate growth in 2022 and beyond.” “He is a well-rounded and accomplished executive with a successful 20-plus year track record of business acumen and strong leadership. “I am very excited to welcome Ira to the El Pollo Loco team,” said Larry Roberts, Chief Executive Officer of El Pollo Loco Holdings, Inc. He also says patrons are attracted to its L.A.-Mex food, which, he considers, healthier than traditional Mexican fare. For example, Acoca says it serves a pollo fit bowl that consists of fire-grilled chicken, organic supergreens, cauliflower, cheese and pica de gallo a keto burrito, consisting of a low-carb tortilla, and some plant-based, chickenless pollo.Īcoca describes the three keys to its future as: 1) successful roll-out of new restaurant designs, 2) continued digitization of the business, 3) identifying franchisees who share its values.COSTA MESA, Calif., J(GLOBE NEWSWIRE) - El Pollo Loco, Inc. (“El Pollo Loco” or “the Company”) (Nasdaq: LOCO), the nation’s leading fire-grilled chicken restaurant chain, today announced that Ira Fils has been appointed Chief Financial Officer of El Pollo Loco, effective June 27, 2022. What has enabled El Pollo Loco to bounce back during a pandemic, Acoca points out, are three critical factors: 1) ability to successfully transition the business to off premises dining, 2) tripling its ecommerce sales through mobile apps and delivery, 3) adapting to family meals of eight to ten pieces of chicken, which now accounts for 35% of business.Įl Pollo Loco attracts a large number of Latinos, who compose 40% of the population of California, who view its food as “having a taste of home,” Acoca said. Indeed it was founded in Mexico in 1974 before moving stateside. It will continue to grow in 2021 in its core market of six states. In the latter end of 2021 and beginning in 2022 it’ll expand to new geographies, “drawing a straight line from Seattle to Louisiana,” Acoca said. Then in 2023 and beyond, it’ll head to the Midwest and Chicago and move east. It’s opening 11 new restaurants, about half-franchised and half-company-owned because “We’re not going to let the pandemic hold us back,” said Acoca, who was raised in Manhasset, N.Y. “Once the pandemic comes down to a more controlled level,” it’ll be ready to take-off. We’d like to get back to 5% annual new sales growth,” he exclaimed. Over the past three years, Acoca said, “It slowed down growth, took two steps back to move forward. It also introduced two new restaurant designs: one with no indoor dining room that caters to off-premises sales with a take-out window and dual drive-thrus, parking for curbside pick-up and patio setting. The other offers a smaller dining room than in the past but also includes dual drive-thrus and curbside pick-up. ![]() It also uses a variety of third-party deliverers. He also said its digital strategy helped sustain sales. “Customers can order through our app for pick-up, delivery or curbside pick-up,” he explained. Nonetheless, Acoca says it maintained about 70% of its revenue. He attributed that to “pivoting our business to focus on drive-thru and off-site business.” The pandemic closed indoor dining through California and hurt sales.
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